How Altoure BV collects, uses, and protects your personal data
This Privacy Policy explains how Altoure BV ("Altoure", "we", "us", "our"), a company registered in Belgium (VAT/enterprise number: BE 1019.119.810, registered address: Orchideeënlaan 5, 8200 Bruges, Belgium), collects, uses, and protects your personal data when you visit our website, contact us, or communicate with us via WhatsApp or other channels, in accordance with the EU General Data Protection Regulation (GDPR) and the Belgian Data Protection Act.
If you have any questions about this policy or how we handle your data, contact us at info@altoure.com, or write to us at our registered address above.
Altoure is the "data controller" for the personal data described in this policy, meaning we decide why and how your data is processed.
Data Protection Officer / Privacy contact: Not applicable — contact our general email above.
Depending on how you interact with us, we may collect:
| Category | Examples | Source |
|---|---|---|
| Identity & contact data | Name, phone number, email address | Provided by you (contact form, WhatsApp, email) |
| Vehicle inquiry data | Vehicle make/model of interest, budget, trade-in details | Provided by you |
| Communication data | Content of messages sent via WhatsApp, email, or contact forms | Provided by you |
| Technical data | IP address, browser type, device information, cookies | Automatically collected via our website |
| Usage data | Pages visited, time on site, referral source | Automatically collected via analytics tools |
| Marketing preferences | Opt-in/opt-out status for WhatsApp/email marketing | Provided by you |
We do not knowingly collect special categories of data (e.g. health, religion, biometric data) and our services are not directed at children under 16.
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Responding to inquiries about vehicles | Performance of a contract / pre-contractual steps (Art. 6(1)(b)) |
| Sending you WhatsApp or email updates you've requested | Consent (Art. 6(1)(a)) |
| Operating and securing our website | Legitimate interest (Art. 6(1)(f)) |
| Complying with tax, accounting, and legal obligations | Legal obligation (Art. 6(1)(c)) |
| Marketing communications | Consent (Art. 6(1)(a)), revocable at any time |
We use WhatsApp Business Platform, provided via Meta Platforms Ireland Ltd and delivered through our WhatsApp Business Solution Provider 360dialog GmbH (Germany), to send and receive messages with you. When you message us on WhatsApp:
We share data only where necessary, with:
We do not sell your personal data to third parties.
Some of our processors (e.g. Meta) may transfer data outside the European Economic Area (EEA), including to the United States. Where this occurs, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses (SCCs) or an adequacy decision.
| Data type | Retention period |
|---|---|
| Inquiry/contact data | 6 months from last contact |
| WhatsApp conversation history | 6 months |
| Accounting/invoicing records | 7 years (Belgian legal requirement) |
| Marketing consent records | Until you withdraw consent, plus proof of consent retained per legal requirements |
As a data subject, you have the right to:
To exercise any of these rights, contact us at info@altoure.com. We will respond within one month, as required by GDPR.
You also have the right to lodge a complaint with the Belgian Data Protection Authority:
Gegevensbeschermingsautoriteit / Autorité de protection des données (APD/GBA)
Drukpersstraat 35, 1000 Brussels, Belgium
Website: www.autoriteprotectiondonnees.be / www.gegevensbeschermingsautoriteit.be
Our website loads fonts from Google Fonts and does not currently set its own analytics or marketing cookies. If we introduce non-essential cookies in the future (e.g. for analytics), this section will be updated and a consent banner will be added, in line with GDPR/ePrivacy rules.
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse, including encrypted connections (HTTPS), access controls, and secure hosting.
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated to you where required by law.
Altoure BV
Orchideeënlaan 5, 8200 Bruges
Belgium — VAT: BE 1019.119.810
Email: info@altoure.com